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Helly Hansen Is Looking For A Nordic Brand


Norway - Oslo, Norway | Full Time | Confidential

Oslo, Norway Helly Hansen Full time

Helly Hansen is looking for a Nordic Brand & Customer Marketing Manager


Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com

The Nordic Brand & Customer Marketing Manager will report to the Nordic Marketing Manager and to be responsible for planning and execution on customer marketing activities across Helly Hansen categories within Sportswear and Workwear in the Nordic market. It is expected for this role to plan and lead Key account relationships as a business partner to regional S ales M anager s as well as to customers, driving M arketing initiatives for sustainable sell-through results . In addition, this role will fully be in the lead as the day-to-day contact for Workwear in the Nordics.

Key responsibilities: Act as a business partner to the Nordic sales team & execute marketing plans in alignment with the company focus & growth plans (DTC & Wholesale) Support to build plans and execute on the marketing mix for the Nordic markets Responsible for the Customer activation marketing budget for the Nordic markets Support sales and marketing in seasonal launch meetings and prelines with Key Accounts Plan and develop sustainable sell-in & sell-through programs together with Sales teams and Key Accounts for online and instore application Drive programs to earn Key Account employee buy in and sell through via employee training, pro deal programs, sales contests and other sales driving mechanisms Activate the key regional brand partnerships (teams, organizations, ambassadors, etc) to support asset generation & storytelling through DTC, Key accounts and other customer platforms Support to plan & execute on local events (Sailing regattas, Outdoor events, Ski World Cup Events, etc) Support the development and distribution of marketing materials for tech clinics & staff trainings Lead the planning, merchandising and setup execution of national Trade Shows Being regional lead marketing contact for Workwear Sales & Product teams and Global Marketing Manager

Experience/Skills: University degree or similar in the field of Marketing/Business 3-5 years working experience within Marketing Sales Experience / Sales oriented POV Strong verbal & written communication skills in English & Norwegian Strong presentation skills Good skills in Adobe Creative Suite and MS-Office, especially in Power-Point Willing to multitask and work under pressure, with ability to prioritize effectively Solid project management and coordination skills Understanding of the retail and sporting goods environment Experience with digital & in-store customer campaigns Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives Having a passion for the outdoors, skiing and/or sailing Experience from the Outdoor Industry is a plus Having a holistic view & understanding of importance of sales and marketing collaboration Adaptable to changing demands and circumstances

Personal Attributes: Solution oriented with positive mindset Energetic and enthusiastic Systematic and well organized Team player Having a “doer-mentality”, ready for hands-on work Social intelligence, adaptable to different cultures & styles Empathy for other perspectives Passion for sports & the outdoors (experience with some of Helly Hansen sports is a plus)

Location & period: The role will be working from the Helly Hansen Head Office in Oslo, some travelling involved The role is temporary for a minimum of 1 year Starting date 1st of January at the latest

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