Our Client Halian are proud to be in partnership with one of the fastest growing FinTech businesses in the Middle East in the recruitment of a Brand Manager based in their thriving office in Cairo. Your Responsibilities
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices, and tactics Your Qualifications
Minimum of 5 years & proven success records at reputable companies (preferrable sectors: FMCG - Telco – Finance)
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up to date with latest trends and marketing best practices
College Degree in marketing or a related field at a reputable University or Academy
