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Watson-Marlow Fluid Technology Group

Brand Manager


Egypt - Egypt | Full Time | Confidential

Egypt Halian Full time
Our Client Halian are proud to be in partnership with one of the fastest growing FinTech businesses in the Middle East in the recruitment of a Brand Manager based in their thriving office in Cairo. Your Responsibilities
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics Your Qualifications
    • Minimum of 5 years & proven success records at reputable companies (preferrable sectors: FMCG - Telco – Finance)
    • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
    • Experience in identifying target audiences and devising effective campaigns
    • Excellent understanding of the full marketing mix
    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Outstanding communication skills
    • Up to date with latest trends and marketing best practices
    • College Degree in marketing or a related field at a reputable University or Academy
    • MBA is a plus

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